Roslyn Flowers
Florist Studio
Roslyn Flowers is a conceptual brand for a floral studio that creates bespoke floral arrangements. The brand design is based on delicate feminine touches with muted colors to showcase the bold and intricate floral arrangements they are known for. This e-commerce web design is clean, easy to use, and content-oriented.
Web Design
Moodboard
To begin I gathered images to develop the look and feel that I wanted to achieve for the design. The images chosen convey feelings of warmth and tranquility. The colors are neutral with a few muted jewel tones for accents. The overall direction was intended to be feminine, delicate, and simple.
Sitemap + Wireframes
The next step in developing the website was to establish the main goal for each page by creating a sitemap and wireframes for each page. While creating the wireframes, I was also able to develop the tone of voice and choose the hierarchy for each element on the pages.
Main Page
Pages Overview
Styles
Primary Color
Neutral Color
Accent Color 1
Accent Color 2
Accent Color 3
Accent Color 4
